Hublot Extends FIFA Sponsorship Through Qatar 2022

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FIFA secretary general Jerome Valcke, Hublot chairman Jean-Claude Biver and Pelé at the unveiling of the countdown clock last year (Getty)
(WFI) Hublot will remain the official World Cup timekeeper through 2022.

According to, Hublot has extended its current arrangement with FIFA to cover the 2018 World Cup in Russia and 2022 edition in Qatar.

Hublot’s original agreement was only for the 2010 and 2014 World Cups in South Africa and Brazil.

The deal has yet to be officially announced.

According to a Bloomberg report, Hublot is paying about $500,000 to use Brazilian football legend Pelé as a brand ambassador. Hublot has developed a limited-edition World Cup watch with a likeness of Pelé performing a bicycle kick.

Last June, Hublot unveiled a World Cup countdown clock on Copacabana beach in Rio de Janeiro. Three-time World Cup winner Pele was one of the dignatories present at the ceremony.

By INSIDER's Aaron Bauer

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