Sponsorship - PSG Signs McDonald's; Man United and Unilever; New Ghana Partner
November 8, 2013
Paris Saint-Germain Signs McDonald’s Partnership
Parc des Princes, home of Paris Saint-Germain (Getty Images)
Ligue One powerhouse Paris Saint-Germain is partnering up with local McDonald’s stores.
Under an agreement that will span two years, McDonald’s will receive more visibility through the club and will create a special meal deal at area stores called the Menu Paris Saint-Germain.
“To associate our brand to that of Paris Saint-Germain was an obvious choice for us, given how similar our publics are, in their diversity and their desire to experience strong emotions and share moments of pleasure,” said Fabrice Buisson, director of Ile-de-France McDonald’s stores.
Club general manager Jean-Claude Blanc says the club is delighted to partner “with a dynamic brand that has seduced a large clientele across France.”
Manchester United Southeast Asian Partner
A group of former Manchester United members played a friendly in Indonesia last month. (Getty Images)
Unilever products in southeast Asia will now carry the Manchester United logo.
Personal care products in Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Laos, and Myanmar will be branded with the MUFC logo as part of a new regional partnership.
The agreement is for three years and makes Unilever the official personal care and laundry partner of Manchester United.
“This is the first time Unilever has undertaken a partnership of this scale in the region, spanning nine rapidly developing markets,” said Peter ter Kulve, regional president of Unilever, in a statement.
“Through this partnership, we will bring Manchester United soccer schools to the community in order to encourage not only children, but also their parents, that ‘Dirt is Good’ and outdoor play is vital to health, well-being and future development.”
Black Stars Sponsorship
The Ghanaian National Soccer Team will be sponsored by uniBank for the next three years.
The deal is worth $1.5 million and makes the Ghanaian bank a gold sponsor for the Black Stars.
UniBank will now be the official sponsor of the national team and can brand their banking products with the Black Stars logo.
"After very fruitful discussions, uniBank is offering to be a gold sponsor of the GFA and the Black Stars,” said Felix Nyarko-Pong, CEO of uniBank.
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