Sponsorship - AS Roma Signs Nike; MLS Teams Add Partners
March 15, 2013
AS Roma Switches to Nike
Nike will supply the kits of AS Roma for a full decade, but the deal doesn’t begin until 2014/15.
It's out with Kappa, in with Nike for AS Roma. (Getty Images)
After dropping current supplier Kappa as part of a legal dispute, the Serie A club will be unbranded next year before switching to the swoosh through 2025.
"AS Roma is committed to becoming the premier football club in the world, on and off the field," Roma CEO Italo Zanzi said Wednesday in a statement.
"This partnership is a fundamental step in that mission.”
Liverpool Launches Management Training Course
Liverpool FC is teaming with the London School of Business & Finance for sports management and leadership education.
The aptly titled E.L.I.T.E.S (Education and Learning Initiative Training Entrepreneurs in Sport) will first offer a five-day continuous professional development course during which students spend half the day in classrooms with LSBF lecturers and the other half with LFC coaches.
“Football develops many transferable skills, including team work, leadership and management through change,” said Billy Hogan, Chief Commercial Officer at Liverpool FC.
“The Management and Leadership course offers participants the chance to enhance these skills using football as a tool to learn.”
The course kicks off June 3 at Liverpool FC Academy in Kirkby, U.K. before traveling across the world.
Union, Farmers Ink Deal
Farmers Insurance is the newest sponsor of the Philadelphia Union of Major League Soccer.
Tuesday’s multi-year deal includes visibility at PPL Park and throughout the club’s branding as well as involvement in Eastern Pennsylvania Youth Soccer and the Delaware Youth Soccer Association.
“We’re proud to partner with a company like Farmer’s Insurance,” said Union CEO Nick Sakiewicz.
“We both share a commitment to quality, value and customer service and this relationship will provide our customers and fans some unique opportunities and do great things for both of our organizations in the years to come.”
Seattle Sounders Sign Bank Sponsor
A new partnership makes HomeStreet Bank an official partner of both the Seattle Sounders of Major League Soccer and the NFL’s Seattle Seahawks.
The deal gives the local bank branding exposure at CenturyLink Field as well as in team television and radio programming, web-based and in-stadium digital media, database marketing, event hospitality and community outreach programs.
"HomeStreet Bank's impressive growth strategy, focus on community, and regional heritage makes us perfect partners," said Seahawks and Sounders FC president Peter McLoughlin.
Mark K. Mason, president and CEO of HomeStreet Bank, added: "Our local roots, commitment to community involvement and leadership, and desire to provide value to businesses and consumers in the Puget Sound region have put us on the same page from the very start. We're thrilled to sit at the same table and work hand-in-hand with them over the coming years."
By INSIDER’s Matthew Grayson
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