Sponsorship - Bayern Munich, Coca-Cola Renew; Npower Drops The Football League

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Bayern Munich, Coca-Cola Renew

Coca-Cola will keep its sponsorship of Bayern Munich going for another three years.
Bayern Munich are the current Bundesliga leaders. (Getty)

The deal between the Bundesliga leaders and U.S. beverage giant dates back 45 years.

Financial details of the renewal are yet to be released.

As part of the deal, Coca-Cola will run promotions at Allianz Arena as well as through stores and restaurants in and around the city.

Bayern VP referred to the long-running partnership as "a wonderful story" while Coca-Cola Bavaria Director Rudolf Greimel added: "We are delighted to continue the long-running, successful collaboration with the industry leader."

Barca Keeps Middle East, Central Africa Sponsor

A telecommunications provider based in Abu Dhabi will back F.C. Barcelona through at least 2017.

Etisalat’s recent renewal confirms the company will remain the club’s main sponsor in countries including United Arab Emirates, Nigeria, Saudi Arabia, Ivory Coast, Benin, Togo, Niger, Gabon and the Central African Republic.

“They are pioneers in telecom services in the Middle East, Africa and Asia, and this will allow FC Barcelona to strengthen the connection with and feel closer to our fans in these territories,” Barca President Sandro Rosell said at a signing ceremony in the Catalan capital.

Saleh Al Abdooli, CEO, Etisalat UAE, added: “Football is the most popular game in the UAE and playing a significant role in the lives of youth. Barcelona is one of the most popular clubs globally. Etisalat’s renewal of the contract with Barcelona restates our values focused on excellence, ambition and creativity.”

Npower Drops The Football League

Npower will let its title sponsorship of The Football League end this season, confirming widespread speculation on the subject.
npower has sponsored The Football League since 2010. (Getty)

"We can confirm that we will not renew our sponsorship of The Football League when the current season ends at the end of May," reads a Wednesday statement from the leading U.K. gas and electricity supplier.

"During the last three years, we have enjoyed a hugely successful relationship with The Football League and have engaged the passion of thousands of football fans across the country.

"The contract comes to an end at a time when npower is in the process of reviewing and defining brand positioning and marketing strategy to help shape future direction, following a restructure which saw the generation arm merge into a wider pan-European company," the statement adds.

By INSIDER’s Matthew Grayson

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