Sponsorship - Man City, Foursquare Partner; CAF, Samsung Renew; QPR in AirAsia Deal
May 21, 2012
Foursquare, Man City Team Up
Manchester City are “checking in” as the first Premier League club to partner with popular location-based social network Foursquare.
The newly-crowned champs say their fans can now benefit from special offers on merchandise, food and drink by announcing their arrival at Etihad Stadium and other club venues.
"Innovating with digital media has been a huge focus for us over the last year,” said Richard Ayers from City's digital team.
“We're constantly striving to build more meaningful and rewarding relationships with fans, wherever they are in the world, and this deal is a fantastic addition to the City services.”
Jonathan Crowley, director of media partnerships for Foursquare, added: "We're excited to partner with Manchester City as the first English Premier League team on foursquare.”
Sky Blue supporters without match tickets can also use Foursquare to meet up with others in their situation while also earning discounts on official City gear.
The first 30 people to check in at City Square before Sunday’s showdown with the Queens Park Rangers will win a free shirt as well.
Rangers Expand AirAsia Partnership
AirAsia is expanding its sponsorship of Queens Park Rangers to include all three shirts.
The airline in Malaysia, run by QPR owner Tony Fernandes, nabbed both the away and third jerseys for the 2011-2012 season – the club’s first in the Premier League in 15 years – and will now get its logo on home shirts for the 2012-2013 campaign.
“Moving AirAsia onto all three of our playing kits allows them the maximum exposure to the growing worldwide football audience,” QPR marketing director Becky Grote said in a statement.
“We have great ambition for the growth of QPR in the Asian market, and AirAsia provide us with the perfect platform to raise awareness of the club in new territories.”
Kathleen Tan, group commercial head of AirAsia, added: “QPR’s achievement of securing their Premier League status mirrors our own hard work and challenges that we went through in making AirAsia the world’s best low cost airline for three years in a row.
CAF, Samsung Renew
Samsung will sponsor the Confederation of African Football for another three years.
The Korean electronics giant has provided equipment to support the staging of CAF's Orange Africa Cup of Nations since 2008, and Thursday’s renewal at a signing ceremony in October City, Egypt ensures they’ll do so again for the 2013 showpiece in Africa as well as 2015 in Morocco.
"We are excited to be extending our partnership with CAF and believe that our relationship will lead to more engagement and interaction with African football fans. Considering the fact that football is the most popular sport in Africa. Therefore, we are deeply committed to share our consumers' passion, through sponsoring the prominent African tournament," said Seokmo Yoon, Vice President of Samsung Electronics Africa.
Amr Shaheen, CAF's Marketing and TV Director, added: "We are delighted Samsung have decided, once again, to renew their relationship with CAF. The current advances could not have been achieved without the support of our partners and we hope that our relationship with Samsung will enable football in our continent to continue to flourish."
By INSIDER's Matthew Grayson
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