Sponsorship - Man Utd Plot Trophy Tour; Mexico Sign Shirt Sponsor
January 27, 2012
Globetrotting Ahead for Man Utd
Manchester United are taking the Premier League trophy globetrotting during the DHL Champ19ns Trophy Tour, including to India for the first time ever.
Manchester United players with the Premier League trophy after their 2010-2011 title. (Getty Images)
The four-month journey unveiled Thursday will see the reigning champs of English football travel almost 48,000 miles among 27 new destinations such as Turkey, Korea, Tokyo, Vietnam and Norway on the dime of official logistics partner DHL.
“The 19th League title was a special moment for everyone in the Manchester United family and the DHL Champ19ns Trophy Tour is our way of being able to share that historic achievement with our 333 million fans,” Man Utd commercial director Richard Arnold said.
“The passion and fervor of United fans is famous around the world. We are looking forward to being able to continue that celebration in India.”
The jaunt kicks off Feb. 4 in Delhi with Man Utd legends Denis Irwin and Quinton Fortune alongside famed mascot Fred the Red mascot. Mumbai is also on the itinerary for Feb. 6 as the Premier League trophy makes its first-ever trip around India.
Other club legends including Andrew Cole, Lee Sharpe, Bryan Robson, Paul Parker, Ronny Johnsen, Jesper Blomqvist, Gary Bailey and Gary Pallister will join the tour elsewhere in the world.
John Pearson, CEO of DHL Express Europe, added: “With a global network of more than 220 countries it is great that some of our customers will have the opportunity to meet the United legends and see the Premier League trophy close up.”
DHL has sponsored similar trophy tours of Latin America, parts of Asia and, of course, Manchester itself in the past.
New Shirt Sponsor for Mexico
Mexico and Maseca have teamed up (Getty Images)
Tortilla brand Maseca will sponsor the shirts of Mexico’s national team through at least 2014.
The new look debuted Wednesday night during a 3-1 friendly win over Venezuela played in Houston, Texas.
Mexico will also sport the new shirts for the 2013 Confederations Cup, CONCACAF Gold Cup and qualifiers for the 2014 FIFA World Cup in Brazil.
"This support for the national team is in line with the global strategy of the company and the philosophy of its president, Roberto Gonzalez Barrera, to always promote sport, health and nutrition," said Roberto Gonzalez Alcala, Latin America and Mexico director of Maseca parent company Gruma.
Financial details of the deal have yet to be released by the Mexican Football Federation.
New Partner for Inter
A Polish window manufacturer is the newest sponsor of Italian football giants FC Internazionale.
The 18-month deal gives
Oknoplast branding on the club’s website as well as throughout Stadio Giuseppe Meazza in Milan.
"On all markets our aim is to show we are a company that can dictate new trends, communicating the commitment of our group regarding the research, quality, elegance and design that go into our products,” Oknoplast president Mikolaj Placek said in a statement.
“Sponsoring FC Internazionale will help us reach thousands of fans and not only Italians in order to show our commitment alongside a team of such valor."
Carlsberg Signs Up Schmeichel
Manchester United legend
Peter Schmeichel will lend to a hand to Danish beer brand Carlsberg ahead of its Euro 2012 campaign.
Schmeichel, Denmark’s Euro 1992-winning goalkeeper, now serves as a commentator, a pundit and – thanks to Carlsberg – a beer spokesman, at least for the upcoming finals in Poland and the Ukraine.
Peter Schmeichel during Euro 1992. (Getty Images)
"We are confident that Peter will help us to deliver another very successful UEFA Euro campaign," said Carlsberg CEO Jørgen Buhl Rasmussen.
Schmeichel added: "I believe that Carlsberg is one of the reasons that I got the chance to play football. When I was growing up, I dreamt about playing for both my national team, Denmark, and for Manchester United. At that time, in the 1970s, Carlsberg had already started investing in and supporting Danish football and this provided opportunities for people like myself to get more involved in this wonderful game."
Puma, Palermo Ink Kit Deal
Palermo of Italy’s Serie A will play, train and relax in Puma apparel “for years to come”.
"We are extremely pleased to have agreed this new partnership with Palermo Football Club, a prestigious team that in addition to its strong heritage in Italian football, shares with Puma the same values, excitement and love for sport," said Puma Italy general manager Andrea Rogg.
Palermo CEO Rinaldo Sagramola added, "We are proud to be entering into this partnership with Puma, and look forward to working with them from the 2012/13 season in prospect. Puma has such credibility in the development of high quality performance football apparel, and the sales and distribution of licensed products, this new partnership is one that will significantly benefit Palermo for years to come.”
It’s unclear exactly how long “for years to come” is. Neither Puma nor Palermo released the length nor financial details of the deal.
By INSIDER's Matthew Grayson
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