Sponsorship - New Partners for Euro 2012, Jordan FA, German National Team

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Tyre Giant Sponsors Euro 2012, 2016
The world's fourth largest tyre manufacturer is the latest partner of Euro 2012.

UEFA announced Thursday that German company Continental will build on its sponsorship of the 2008 finals by coming on board for both 2012 in Poland and the Ukraine as well as 2016 in France.

“We look forward to working closely with Continental on our shared mission of making both Euro 2012 and Euro 2016 exciting and memorable events,” UEFA marketing director Guy-Laurent Epstein said in a statement.

Nikolai Setzer, executive board member for Continental's tyre division, added: "After the thoroughly gratifying experience with UEFA EURO 2008 in Austria and Switzerland, we intend to bolster our top market position in Europe by means of these two exclusive sponsoring agreements. 

“The image attributes – passion, precision and the kind of team spirit expressed so well during the world's best football tournaments – match up perfectly with our premium brand and to the Continental company as a whole."

Founded in Hanover, Continental is the European market leader for passenger and light truck tyres.

JinkoSolar, DFB Ink Deal
Germany’s national team is the latest football side to secure a solar sponsor.

A new three-year sponsorship agreement provides JinkoSolar with banner advertising rights for all home matches as well as select away matches.

“We are proud of the fact that we select our partners in a diligent fashion, only aligning ourselves with organizations that adhere to the same values we do,” JinkoSolar chief marketing officer Arturo Herrero said in a statement.

“Our advertising partnership with the German national football team serves our overall purpose of continuing to promote the widespread adoption of solar energy in Germany and across Europe.”

Based in China, JinkoSolar will also have a presence on the scoreboard and within the stadium magazine DFB-Aktuell.

Barca Extends with Mediapro
Mediapro will own the broadcast rights to all Barcelona matches through the end of the 2014/2015 season.

According to Spanish media, the production company extended its existing deal by a year, upping its fee per season to roughly $220 million.

Barca are the reigning champions of both European football and La Liga, the continent’s only competition in which clubs sell their TV rights individually.

Stoke City Secures Window Sponsor
Lister Trade Frames is doubling down on its support of Stoke City FC.

The window maker signed a two-year sponsorship with the English Premier League side that will see the brand featured on pitch-side displays in addition to its existing placement on interview backdrops before and after matches.

"We are only a few weeks into the season and we have already gained opportunities to talk with potential new business customers simply because they were made more aware of Listers by seeing the brand featured on programs like Match of the Day,” Listers managing director Mark Warren said in a statement.

"I have to admit that seeing our name there on the TV as the Stoke, Manchester United and Chelsea managers are interviewed is quite surreal, but it really is working."

Pepsi, Jordan FA Add a Year
Hawar Hijazi and Khalil Al-Salem put pen to paper. (JFA)

Aquafina will spend another year as the Jordan Football Association’s official bottled water.

Parent company PepsiCo-Jordan announced the sponsorship extension at a signing ceremony attended by JFA secretary general Khalil Al-Salem as well as PepsiCo-Jordan general manager Ahmed El Sheikh.

“We are proud of our renewed partnership with JFA, an Association that goes to great lengths to elevate the standards of football in Jordan,” PepsiCo-Jordan spokesman Hawar Hijazi said.

“This step stems from our belief that sports positively impact individuals, both physically and psychologically.”

Toyota Backs Japanese Women’s League
Toyota will sponsor the Japan Women’s Football League through March 2013.

The Japanese car maker’s contract includes both the Plenus National League and the Plenus Challenge League, collectively referred to as the Nadeshiko League in honor of the women’s national team.

Toyota is also a sponsor of the FIFA Club World Cup kicking off in December in Yokohama and Toyota, home to the company’s main plant.

By INSIDER's Matthew Grayson

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