Story Archive: Sponsorship & Marketing
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Sponsorship - New Deals for Dortmund, Hamburg, Scottish Cup
May 24 - William Hill renews Scottish football support ... Another three years for Hamburg, Holsten ... More inside this week's edition of The Football Sponsorship Column ...
Ford Kicks Off New Brand Campaign During UEFA Champions League Final;
Road to Brazil 2014 - Final Confeds Cup Stadium Opens; Rousseff Inaugurates Brasilia Venue
May 21 - The sixth and final stadium for the FIFA Confederations Cup is now open... Naming rights deal for Arena Pernambuco... Brasilia's 72,800-seat Mané Garrincha National Stadium, venue for the tournament opener, is inaugurated by president Dilma Rousseff. INSIDER's Mark Bisson reports.
Newsdesk - MLS, Beckham Talks Underway; New Sponsor for St. George's Park
May 20 - Reports indicate talks underway about potential MLS ownership by Beckham ... FA signs Continental Tyres ... More inside this Newsdesk ...
Sponsorship - New Partners for FIFA, UEFA; Vauxhall, FA Renew
May 17 - FIFA completes sponsorship portfolio for 2014 World Cup ... UEFA signs seventh global partner of national team competitions ... More inside this week's edition of The Football Sponsorship Column ...
SOCAR Signs as Official Sponsor for UEFA National Team Competitions
American Invasion Drives Premier League Clubs' Kit Deals to Record High
Pele Signs for Team Volkswagen
Sponsorship - New Kit Deals for Arsenal, West Ham; FIFA, EA Renew
May 10 - Puma, Arsenal agree to Premier League's richest kit contract ... West Ham, adidas agree to two-year deal ... FIFA, EA Sports renew licensing agreement through 2022 ... More inside this edition of The Football Sponsorship Column ...
Newsdesk - Rio Reconsiders Stadium Name; Busy Day for BT
May 9 - Authorities debate branding of Joao Havelange Stadium ... BT makes trio of announcements ... French gamer grabs FIFA Interactive World Cup title ... More inside this Newsdesk ...
West Ham United Sign Commercial Partnership with Adidas
Sponsorship - Arsenal Looks to Africa; UEFA, Carlsberg Renew; Man City Goes Gaga
May 3 - Arsenal signs banking sponsor for Kenya, Uganda ... Carlsberg joins as sixth global partner of Euros ... Manchester City engages social media specialists ... More inside this edition of The Football Sponsorship Column ...
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