Since its inception in June 2009, World Football INSIDER has become the leader in news about the multi-billion dollar international football industry.

Published by Around the Rings, the pre-eminent source of news about the Olympic Movement, World Football INSIDER carries on the tradition of quality, in-depth reporting for which Around the Rings is acclaimed.

“We saw the need for a reputable publication about the business of international football,” says Publisher Sheila Hula about the formation of World Football INSIDER.

“Because football is an Olympic sport, it was a logical extension of our brand, which is already accepted as the industry leader worldwide,” Hula says.

World Football INSIDER is a primary source of news about preparations for the FIFA World Cups. We provided comprehensive coverage of the 2010 edition in South Africa, the first World Cup on African soil, and are reporting week in week out on the 2014, 2018 and 2022 World Cups in Brazil Russia and Qatar. Over the last two years, INSIDER led the way in our comprehensive coverage of the unprecedented contest among 10 different bids for the 2018 and 2022 World Cups.

Correspondents have reported from from around the globe including Kuala Lumpur, London, Moscow, Nyon, Rio de Janeiro, South Africa and Zurich.  We provide on-the scene reporting of all major football business events.

INSIDER delivers the inside line on FIFA, its 208 member associations and the business of the six continental confederations, as well as the sponsors of the Beautiful Game.

World Football INSIDER is required reading for anyone following the global football movement.

Ed Hula - Founder, Managing Editor Bio (Expand/Collapse):
  • Ed Hula founded World Football Insider in 2009 with the idea of creating a publication to serve the information needs of the leaders and devotees of the sport.

    As managing editor he supervises the long-range editorial direction of the publication.

    Hula is renowned as editor and founder of Around the Rings, the premier source of news and analysis for the Olympic Movement since 1992. In that time he has covered every Olympic Games and all major IOC meetings, a near-unrivalled continuity.

    In addition to his work guiding and writing for Around the Rings, he is regularly quoted by news organizations worldwide such as CNN and the BBC as an expert on the Olympics.

    Before forming Around the Rings, Hula was a journalist for 20 years in radio and television.

Sheila Scott Hula – Publisher Bio (Expand/Collapse):
  • Sheila Hula is in her 13th year as publisher of Around the Rings and more recently World Football Insider. She directs the marketing and advertising activities of both publications.

    She spent nearly two years developing World Football Insider before overseeing the launch of the website in June 2009. Hula has extensive knowledge of news and media with experience in intellectual property.

    Under her leadership, Around the Rings has grown from a four-page fax newsletter about the business of the Olympics to the publishing power house it is today.

    Hula is an established figure who is well-liked throughout the world of elite sport.

    Before taking over Around the Rings, she was the award-winning executive producer for CNN TravelGuide. She was one of CNN’s first employees, joining the fledgling network when it was just nine months old. She worked her way up from entry level researcher to executive producer, a position she held for 12 years.

    Before joining CNN in 1981, Hula was a popular reporter and photographer for Northern Colorado’s largest daily newspaper. Her media experience also includes radio and weekly newspapers.

To contact World Football Insider, please visit our Contact Us page.

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